The campaign film 'SONOMAMA' was created to reflect the spirit of the 3.1 Phillip Lim Fall 2013 season. Filmed on location on the streets of Tokyo the campaign stars Japanese actress; Kiko Mizuhara and Louis Simonon; the son of Clash guitarist Paul Simonon alongside their eclectic tribe of friends. The Campaign also features 'Black Shadow' a notorious Japanese rockabilly gang.